MAKEIT.REAL
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Demo · fictional brand · not a real company

KVÄLLSDOPP

For the hour after sunset.

Drop 01 · 21:47 · Concept

One idea → one physical brand

From an evening swim to a collection.

We invented a Stockholm creator who swims every evening, all year round. The audience asks the same thing every week: where do I get the hoodie? This is how MAKEIT.REAL would answer.

01 · IDEA
The sun setting into the water

The sun meets the water.

A moment the audience already recognises. Nothing borrowed, nothing copied.

02 · IDENTITY
The KVÄLLSDOPP mark: a sun cut by water lines

One mark, three colours.

AaHeavy grotesque + italic serif

03 · COLLECTION

Eight products, one story.

Two of the formats can be ordered today. The rest are concepts until samples are approved.

Drop 01 · 21:47

The collection.

Every product shows its real status. A beautiful preview is not an approved product.

ConceptConcept preview
Hoodie “After the Swim”Brushed inside for the jetty at ten. The mark on the chest.
ConceptConcept preview
Tee “21:47”June's sunset, printed across the chest.
ConceptConcept preview
Mug “Sauna”For the coffee after the dip.
ConceptConcept preview
Tote “Towel”Fits a towel, a flask and a book.
ConceptConcept preview
Poster “Horizon”The artwork at full size, 50×70.
Six cards on linen
Preview
Swim cards ×6Six photo cards at 10×15. The format is in the catalog — the fictional brand is not for sale.
White frame by a bed
Preview
Wall piece, white frame28×35.5 cm, ready to hang. The format is in the catalog — the fictional brand is not for sale.
ConceptConcept preview
StickerThe mark, die-cut. On the flask.

Launch plan

From concept to delivery.

  1. 01 · NOWConceptIdentity and collection previewed — this page.
  2. 02SamplesHoodie, mug and tote ordered as samples. We approve them or change supplier.
  3. 03Pre-orderThe audience pre-orders for a limited window. Demand is proven before production.
  4. 04ProductionMade to order. No stock to sit on.
  5. 05DeliveryShipped to every buyer.

Product truth

What it takes before sale.

ProductStatusBefore it is sold
Hoodie “After the Swim”ConceptSupplier, sample and unit cost.
Tee “21:47”ConceptSupplier, sample and unit cost.
Mug “Sauna”ConceptSupplier, sample and unit cost.
Tote “Towel”ConceptSupplier, sample and unit cost.
Poster “Horizon”ConceptSupplier, sample and unit cost.
Swim cards ×6PreviewFictional brand, not for sale. The format is verified and orderable in the catalog with your own photo.
Wall piece, white framePreviewFictional brand, not for sale. The format is verified and orderable in the catalog with your own photo.
StickerConceptSupplier, sample and unit cost.

Your brand

What becomes yours?

Bring a logo or an artwork. See the collection instantly in the Lab, then let us develop samples when you want to make it real.

Try with your logo → Start a sprint For creators