MAKE / 05 · Content

Attention is a raw material.

Build something, explain it, publish, measure the signal — and let it become the next thing you make.

  1. 01BuildLive
  2. 02ExplainPrototype
  3. 03PublishBuildable
  4. 04Measure signalComing next
  5. 05Create nextLive

The loop

Every post is a signal.

  1. BuildA change, a product, a tool.
  2. ExplainA code video or release notes from what you already did.
  3. PublishWhere the audience already is.
  4. MeasureWhat are people asking for? That becomes the next input.
  5. Create nextSend the signal to the Lab.

DEMO · DIFF → VIDEO 9:16

Code2Reel Prototype

Paste a diff. It plays as a readable vertical video, and can be recorded straight from browsers that support it.

git diff

Prototype: recording uses the browser's MediaRecorder. Not every browser has it.

Content → products

From post to product.

When a post gets questions about a thing, that is a signal. Send it to the Lab.

GIT → TEXTLive

Release notes

Commits in, publishable text out. Works today.

Make this real →
POST → PRODUCTPreview

Post → collection

A post everyone asks about becomes a small collection.

Make this real →
DIFF → IMAGEBuildable

Visual coding

Code changes as shareable images, not only video.

Make this real →
COMMENTS → SIGNALComing next

Signal measurement

Reading comments and questions to find the next thing. Not built as scraping.

Make this real →

Open release notes →