UnservedOur own pilot
Photographers deliver the gallery — then it stops
Wedding photographers deliver digital galleries. Couples often want something to hold, but the photographer does not want to become a print shop.
Why, what, for whom, how we test
Why this signal existsWedding photographers deliver digital galleries. Couples often want something to hold, but the photographer does not want to become a print shop.
What could be builtA ready-made print collection the photographer sends as one link.
Who it may be forWedding and portrait photographers
Fastest testOne photographer sends the link to their clients for a month.
Must be verifiedThat the file reaches production correctly and delivery times hold.
Possible business modelMargin per print sold, no fee for the photographer during the pilot.
Supplier possibilitySupplier data
Our supplier has a natural frame we have not sampled
The frame we sell in white also exists in natural wood at our print partner.
Why, what, for whom, how we test
Why this signal existsThe frame we sell in white also exists in natural wood at our print partner.
What could be builtA second frame colour in the photo collection.
Who it may be forCustomers who want warmer materials
Fastest testOrder one sample and photograph it in daylight.
Must be verifiedWood tone, finish and how it ships.
Possible business modelSame price as the white frame if the sample holds up.
Audience requestHypothesis · not measured
“Where do I get that hoodie?”
Creators get the same comment about clothes and objects visible in their content.
Why, what, for whom, how we test
Why this signal existsCreators get the same comment about clothes and objects visible in their content.
What could be builtA small original collection with pre-orders before anything is made.
Who it may be forCreators whose audience keeps asking
Fastest testA pre-order page for seven days.
Must be verifiedReal orders, not likes. A sample of the garment.
Possible business modelThe creator owns the brand; we charge a fee and make to order.
MissingOur own observation
A light that shows whether the build passed
Teams keep checking the CI tab to see if something broke.
Why, what, for whom, how we test
Why this signal existsTeams keep checking the CI tab to see if something broke.
What could be builtBuildLight: a small desk light strip that follows CI status.
Who it may be forSmall engineering teams
Fastest testBuild three dev-board prototypes and give them to three teams.
Must be verifiedThat people still look at it after two weeks.
Possible business modelOne-off device purchase, free software.
Search gapHypothesis · not measured
A mock server from an OpenAPI file, no signup
Frontend developers wait for the backend. Many mock tools require an account or an install.
Why, what, for whom, how we test
Why this signal existsFrontend developers wait for the backend. Many mock tools require an account or an install.
What could be builtMockSmith: paste the spec, get realistic responses instantly.
Who it may be forFrontend and mobile developers
Fastest testShip the web version and measure how many paste their own spec.
Must be verifiedThat responses feel realistic enough to build against.
Possible business modelFree in the browser, paid for shared hosted mocks.
Software painOur own observation
Release notes written by hand every sprint
The changes already live in commit history but get rewritten manually for customers.
Why, what, for whom, how we test
Why this signal existsThe changes already live in commit history but get rewritten manually for customers.
What could be builtCommits in, grouped release notes out.
Who it may be forProduct teams and solo developers
Fastest testUse the tool on three real releases.
Must be verifiedThat the text can be published with small edits.
Possible business modelFree core, paid branded publishing.
RisingHypothesis · not measured
Developers explaining code in short vertical videos
Code is hard to show in a feed built for video. Screen recordings are unreadable on a phone.
Why, what, for whom, how we test
Why this signal existsCode is hard to show in a feed built for video. Screen recordings are unreadable on a phone.
What could be builtCode2Reel: a diff becomes a readable vertical video.
Who it may be forDevelopers who build in public
Fastest testTen developers publish one video each.
Must be verifiedReadability on a phone and whether it earns followers.
Possible business modelFree with a watermark, paid without.
Local gapHypothesis · not measured
Print on demand — in Swedish, for small creators
Tools for selling your own products are often English-only and built for big stores.
Why, what, for whom, how we test
Why this signal existsTools for selling your own products are often English-only and built for big stores.
What could be builtA Swedish route from image to small collection, with an honest state for every product.
Who it may be forSwedish creators, clubs and small brands
Fastest testFive Swedish creators build a collection in the Lab.
Must be verifiedDelivery times and quality for every product to Sweden.
Possible business modelFee per project plus margin per product.
MissingHypothesis · not measured
A calm screen for the numbers that matter
Founders check the same three numbers in several apps every day.
Why, what, for whom, how we test
Why this signal existsFounders check the same three numbers in several apps every day.
What could be builtPaperLedger: an e-ink desk screen that refreshes a few times a day.
Who it may be forFounders and small teams
Fastest testA dev-board prototype with five founders.
Must be verifiedBattery life, which data sources are needed, whether it really replaces a tab.
Possible business modelDevice plus a small subscription for integrations.
RisingHypothesis · not measured
A product category big elsewhere but missing here
Some everyday objects are common in one region and almost unknown in another.
Why, what, for whom, how we test
Why this signal existsSome everyday objects are common in one region and almost unknown in another.
What could be builtAn original product in that category — own design, own name, own suppliers.
Who it may be forBuyers looking for something new
Fastest testShow three original concepts to a small audience and measure pre-orders.
Must be verifiedThat the design is original, nothing protected is copied and the supplier may make it.
Possible business modelOwn product, own margin. Never a copy.