MAKE / 03 · Brands
One identity. A whole world.
A logo, an artwork, a phrase or an audience becomes a brand world, a collection, packaging, a landing page, launch assets and a plan. Here are two fictional examples.
- 01IdentityLive
- 02CollectionPreview
- 03SampleConcept
- 04LaunchBuildable
- Logo
- Artwork
- Phrase
- Aesthetic
- Creator identity
- Brand world
- Collection
- Packaging
- Landing page
- Launch assets
- Drop concept
- Roadmap
KVÄLLSDOPP
For the hour after sunset.
An invented Stockholm creator who swims every evening, all year. Warm, slow, a little ceremonial.
Heavy grotesque + italic serif- Name
- Drop 01 · 21:47
- Edition
- Seven-day pre-order
- Hero
- Hoodie “After the Swim”
- Price
- Set after samples and unit costs
Hoodie “After the Swim”
T-shirt “21:47”
Mug “Sauna”
Tote “Towel”
Swim cards ×6
Wall piece, white frame
Drop 01 opens for pre-orders at sunset.
Keep me posted →
A letterbox mailer in sea blue with the sun on the lid. Sand tissue paper.
KVÄLLSDOPPSunset at 21:47.KVÄLLSDOPPPre-orders open now.- Identity and collectionPreview
- Swim cards and wall piece (formats in the catalog, the brand is not for sale)Preview
- Samples: hoodie, mug, toteConcept
- Pre-orderBuildable
- Made-to-order productionComing next
FÄLT/04
Field recordings · zine · edition 04
An invented label recording bogs, mountain wind and power lines. Cold, exact, outdoors.
Monospace, capitals, ruled paper- Name
- EDITION 04 · MYRMARK
- Edition
- Numbered, small
- Hero
- Tee with waveform
- Price
- Set after samples and unit costs
Tee · waveform
Poster · contours
Tote · field
Sticker · 04
Canvas · bogland
Phone case · map
New edition. 40 minutes of bog. Pre-orders opening.
Listen first →
Black box, blue top, numbered label. Room for a cassette or a card.
FÄLT/04Recorded 03:12, −4°C.FÄLT/04Listen first. Buy later.- Identity and collectionPreview
- Canvas listed by supplierPreview
- Samples: tee and posterConcept
- Numbered packagingExperiment
- ProductionComing next