MAKEIT.REAL · Explore
Explore
the worlds.
One engine, seven kinds of outcome. Pick a world — or go straight to the Lab with your own idea.
MAKE / 01
Products
One image becomes a whole product universe. Five products are orderable today.
MAKE / 02
Software
Problem → spec → prototype → test → deploy.
MAKE / 03
Brands
One identity becomes a whole world.
MAKE / 04
Hardware
Idea → components → prototype → sample.
MAKE / 05
Content
Build, explain, publish, measure.
MAKE / 06
Signals
Find what is missing. Send it to the Lab.
MAKE / 07
Experiments
Ideas we promise nothing about yet.
Primitives
What the engine connects.
Twelve primitives, each labelled with how far it has really come.
Signal discoveryExperimentHand-picked library. No automatic collection.Problem detectionLiveRule-based reading of text, links, repos and images.Generative creationLivePalettes, wallpapers, specs and component drafts in the browser.Product previewLiveOne image on real product scenes and concepts.Software buildPrototypeWorking tools in the browser; larger builds as a service.Content generationPrototypeCode video and release notes.Physical prototypingConceptThe path is mapped; we build no devices today.Supplier validationVerifiedProduct candidates pass gates before they can be sold.Audience validationComing nextPre-orders and landing pages as tests.CommerceAvailableFive verified products with secure payment.FulfillmentPrototypeThrough our print partner; in the pilot the image file is confirmed manually.DeploymentComing nextFrom prototype to service.
Deep examples